Shameless society

Hello bloggers, once again. I know its pretty late in the night, but I don't think its never to late to blog and gain information. Till now we've got a basic just of what human trafficking is and also learnt in depth about organ as well as child trafficking.

Its time to now go through what kind of atrocities women go through.

                

                   WOMEN TRAFFICKING

The two major aspects of human trafficking are sex trafficking/slavery, that is, involuntary

prostitution and bride trafficking.

                    
BRIDE TRAFFICKING

In a country where girl child is resisted to be born, brides are ordered and delivered from one village to the other.

There are not enough girls of the same caste as the boy in most villages, the sex ratio is not balanced. In the north-west of India, the business in brides is booming. Skewed sex ratios in states including Haryana, where there are only 830 girls for every 1000 boys and young women being lured away to jobs in India’s booming cities, men in the villages have very few choices when it comes to finding a wife.

 

Women are sold for prices cheaper than what cattle's are sold for.

 

 

Twenty-one-year-old Vinita had lost all hope of ever seeing her family again. Trafficked from a tea garden in northeast India, she was sold as a bride to a 50-year-old man for about 70,000 rupees (US$1,200). When a rescue team, made up of NGO workers and police, found her almost a year after she had been held captive, she broke down. Holding on to her sister tightly and crying, Vinita said that every attempt of hers to escape had failed, and that when she was caught she had been beaten mercilessly.

 

Many brides like Vinita are tortured, raped, threated, bought an

d sold. They have scars for their entire lives on their souls as well as bodies even if rescued and helped. While all are not as lucky as Vinita. they are stuck for their entire lives in a ruckus they never even imagined.

 

 PROSTITUTION

 



There is a huge difference between voluntary prostitution and involuntary prostitution. Involuntary prostitution will be categorized under human trafficking. Involuntary prostitution is when a person is forced to get into sexual activity without their own will with another person for money.

 

In such cases, girls are trafficked and sold to employers commonly known as "dalla or dallis" in Hindi.

 

The atrocities faced by such sex victims is unbelievable.

 

In a six-bed women’s ward in New Delhi’s Safdarjung Hospital

l lies a frail 15-year-old girl. Her face and head are bandaged, leaving visible only a bruised blue-black eye and swollen lips. Burn marks and scabs extend down her neck to her whole body, and a disfigured ear clings on to her face like a piece of mangled flesh. A strange stench surrounds her. The nurse who comes to check on her explains the smell: A wound on the girl’s skull is rotting and has filled with maggots.

The girl tries to speak. In a muffled voice, she says: “My employer would beat me every day with a broom and a stool. Many times she would put a hot pan on my body and burn my skin. That’s how the skin on my skull started peeling out as she repeatedly burned the same spot.”
Somehow the horrific brutality inflicted on this teenager is not an isolated case. Thousands of girls are trafficked every year from remote villages to large cities and sold as domestic workers. Many are abused or sexually exploited.
Extreme poverty, lack of education and employment, and poor implementation of the government’s minimum wage system in rural India make girls more vulnerable to being trafficked.

 

A SURVIVOR'S STORY

 

https://www.youtube.com/watch?v=FPY9ITWuf7E

 

 

Its ironic how we are always told as children to respect women, in reality where women are actually disrespected the most.
 So why don't we ever introspect, that are these victims naked when raped or is the society naked when they think.
   

Hope you liked this post.

 

-Alisha Chopra <3

team: Zeta



human trafficking

HUMAN TRAFFICKING is... 

... To be deceived or taken against your will, bought, sold and exploited.

 People are bought and sold for sexual exploitation, forced labour, street crime, domestic servitude or even the sale of organs and human sacrifice. Men, women and children are trafficked within their own countries and across international borders. Trafficking affects every continent and every country.

  ...A system based on greed, control and power.

 In whatever shape or form everyone dreams of progress, whether it’s to be loved, to be seen, to belong, or for a better future for their family.  Traffickers often exploit that desire amongst the most vulnerable. Trafficking is so often seeded on deception. The Trafficker creates an intimate point of sale, making promises of progress like an education, a new start and future choices. This is the ultimate deception.

...A global market place where people are the product and everyone has a price tag.

It’s based on an international conveyor belt of transactions and exchange, with sophisticated trade routes and communications.  This human product creates profit, tens of billions every year…and growing.

This has to STOP

The answer is for individuals and society to see this crime, listen for it, talk about it, and take action to disrupt this global system!

STOP THE TRAFFIK exists to equip individuals and communities all over the world to take action

 

The key is for society, government and business to generously share knowledge, information and resources that can be used to empower vulnerable communities, making them safe, and to disrupt the traffickers’ trade.

STOP THE TRAFFIK exists to energise this movement of generosity.

Organ trafficking

In this money-minded world there are things being done just to make good profit. The most inhuman activity, involved in this is human trafficking which is selling, one human’s life to other for small amount of money. Human trafficking is done for several reasons which includes trafficking for sexual exploitation, forced labor but most sensitive part is trafficking for organ trade, in any sense it is a crime.

  source ;http://searches.uninstallmaster.com/search/images?q=pics%20of%20organtrafiking&fcoid=408&fcop=topnav&fpid=2

 Trafficking in organs is a crime that occurs in three broad categories. Firstly, there are cases where traffickers force or deceive the victims into giving up an organ. Secondly, there are cases where victims formally or informally agree to sell an organ and are cheated because they are not paid for the organ or are paid less than the promised price. Thirdly, vulnerable persons are treated for an ailment, which may or may not exist and thereupon organs are removed without the victim's knowledge. The vulnerable categories of persons include migrants, especially migrant workers, homeless persons, illiterate persons, etc. It is known that trafficking for organ trade could occur with persons of any age. Organs which are commonly traded are kidneys, liver and the like; any organ which can be removed and used, could be the subject of such illegal trade. 

Trafficking in organ trade is an organized crime, involving a host of offenders. The recruiter who identifies the vulnerable person, the transporter, the staff of the hospital/ clinic and other medical centres, the medical professionals, the middlemen and contractors, the buyers, the banks where organs are stored are all involved in the racket. It is a fact that the entire racket is rarely exposed and therefore, the dimensions are yet to be appropriately fathomed.

As in other trade price of commodity is fixed, in organ trade also the price of the organ is fixed.   Organ such as kidney, liver and heart is sold in the black market and their price is set upon the demand of the organ.

For example:  average paid by a kidney buyer $150000 and average paid to the seller of the kidney $5000 , Average price paid by a liver buyer $21900

There is a another side of organ trade, which are estimated, 120675 patience waiting in the national waiting list for organ transplant it’s obvious that the demand for fresh new organs is high a fact that has created the perfect conditions for thugs corrupt medics and politicians to exploit organs from those who have nothing then sell it to those who have much and in the process make a sizeable profit

There are certain alarming facts, the guiding principles on human organ transplantation (1991) of WHO state that the commercialization of human organs is 'a violation of human rights and human dignity. Even the priceless human body has been tagged with a price tag depending on the body part

As an example a heart can fetch up to one million pound in the black market even after knowing the fact that those who chose to go through a illegal organ transplant faces great danger as the organs are not guaranteed to work and many in fact fail after operations even then typical organ donor is a male of 28 years with annual income of $480 while recipient is a male of about 48 years with annual income of $53000                                                                            

  source ; http://cdn1.spiegel.de/images/image-383998-galleryV9-tyis.jpg                                    

Even then the forceful trade of organ is being continued which leaves us with a question that the precious human body parts need to be traded for silly reasons of black magic and killing a 7 year old boy to give life to 47 year old person after knowing the fact that trade is going to kill both of them.

surbhi verma

group;- zeta

CHILD LABOUR YA KAHE BAL SHRAM

 

           

           Child labour a broken dreams

   The problem of child labour is a serious matter not only in India but also in other developing countries. It not only damages, it spoils the future of children but also exploits them in many ways(i.e physically, mentally, morally or by blocking access to education.                 Yha bache bhi beekte                                      

      Aur 

bachpan bhi..........

From ancient times, children were required to do some work either at home or in the field along with their parents.

You all have seen children picking garbage, working in tea stalls, as a labour, in a restaurant, begging on the street, stone breaking and in many hazardous or dangerous jobs.

       Poverty+ large families+ no legal rights for children + Children are cheap labour + easy to control=Child Labour.

Child labour is economically unsound, psychologically disastrous and ethically wrong.It should be strictly banned.The general improvement in socio-economic conditions of people will result in gradual elimination of child labour.

     WHO IS RESPONSIBLE FOR CHILD LABOUR? THINK FOR A WHILE ..............      

                         group: zeta 

HEARTBEATS...

 Happy holidays, huh? Welcome to another brand new week of Journo diaries. With the starting of our splendid mid sem break, we bring you to the world of insights. Are you sitting at home right now in front of the television? While a helper serves you food, or are you on the roads watching children pleading you to give them money? or are you busy shopping on the streets, where actually people are treated like commodities.

don't you want to know their story?

                  human trafficking, Also known as
                               मानव तस्करी 

In a country where goods cannot be smuggled, heartbeats are trafficked heartlessly.

The United Nations defines human trafficking as the recruitment, transportation, transfer, harboring, or receipt of persons by improper means (such as force, abduction, fraud, or coercion) for an improper purpose including forced labor or sexual exploitation.

  HUMAN TRAFFICKING IS THE 3RD LARGEST CRIMINAL INDUSTRY IN THE WORLD!

 

                          

             AAJ WOH HAI, KAL AAP HO SAKTE HAI
                                         BEWARE 
                                      BE CAREFUL   
We will provide you with information on many aspects and rackets of human trafficking that are unheard, unseen and unnoticed by you. Be tuned with us to know their and our stories. <3



-ALISHA CHOPRA <3

                             

 

Achha Toh Hum Chalte hain :')

Goodbyes are not forever. Goodbyes are not the end. They simply mean i will miss you, till we meet again! 

It was a great experience working on a new platform like a blog and doing something fruitful, rather than actually killing time on Facebook. In this process, we learnt team work, coordination, patience and most importantly, forged friendship with people whom we didn't know very well.

Here is what the Epsilon members think of each other. 

DESI GIRL- MADHU 

The Epsilonians describe Madhu as a sensitive girl who has a desi vibe attached to her. Strong with her traditions and firm in her belief, she really enjoyed making videos and interviewing people about Ghosts ! 

Gulabi Ankhen jo teri dekhi, sharaabi ye dil ho gaya

Elegant, smart, passionate and diligent is what describes this happy- go- lucky girl. Surbhi won our hearts with her down to earth demeanour. 

Ek ladki ko dekha toh aisa laga...

Compassionate, smart, considerate and understanding is what the Epsilonians call her. She had a great time working with all !

Bholi si surat, ankhon main masti...

Intelligent, creative, responsible and cute. The Epsilonians adore her for her innovative mind. 

Jalebi bai 

Tough and Tension free, Akshita was a great part of the team ! 

 Hawa hawaiiii

Sweet and adorable, this baby doll or hawa hawaii always had one major argument to put, "Sorry guys for being late on Whatsapp. I will do this as soon as possible" ! XD XD

All in all, it was a great experience and people's comments and inputs have only made our will to be a blogger stronger! 

Ye toh bus trailer tha....Picture, toh abhi baki hai mere dost! 

Written by Riya Chhibber

On behalf of the Team Epsilon

Alvida !!!

GHOSTS- Real or Not?!

https://www.youtube.com/watch?v=Wj2sPbiRkVY

Personal Experience is one thing but scientific evidence is another matter. Part of difficulty in investigating ghost is that there is not one universal agreed upon definition of what a ghost is some believe that they are spirits of the dead. Who for whatever reason get “lost” on their way to other side others claim that ghost are instead telepathic entities projected into the world from our minds.

The reason that belief in ghosts is part of a larger web of related paranormal belief including near death experience, Life after death and spirit communication. We have all been raised with ghosts in our lives. Cartoons, scariest legends of the Halloween and deceased relatives that we wonder about all point to that paranormal existence maybe. But some people do not believe in ghosts as they say if ghost are visible or able to feel so we can believe in ghost. We develop fear after we watch horror movies because horror movies are full of scary secrets.

 It’s not real it’s all creative things. I observed that mostly people do not believe in ghost but those people who believe in ghosts, they say we have experienced it and we can feel ghosts or spirits. They suggest we should not talk about them as it can be harmful to us. If god is there so ghost is also there. We are capable of talking to ghosts, but we don’t work on the skills that would be needed to do this and most of us don’t want to see, hear or feel a ghost (maano ya Na maano kahi Na kahi aapka dil bhi yahi kahega sshhhh koi haiiiiiiiiiii)

According to my personal opinion there is no ghost I don’t believe in ghosts. They are only in stories or movies depending on our mindset.

By Madhu 

(TEAM MEMBER)

EPSILON GROUP

Should "PORN" be illegal?

https://www.youtube.com/watch?v=8v1X1-OQkpg

BANNING A PORN...PORN..PORN..PORN!! XXXWHAT IS PORN......? "PORN"! ,WHAT IS IT???PORN IS SOMETHING VERY BAD!!!!!!

Guys this is a serious thing! some people are very sad and exhausted and some are happy with the banning of porn sites.

Porn is the abbreviation for pornography, which is sexual material that is explicitly portrayed for the primary purpose of sexual arousal.  Sexually explicit material can be presented in a variety of ways, including magazines, photographs, films, writings, sculptures, animation, sound recordings and video games. 

The term pornography is a depiction of the act, instead of the actual act.The primary subjects of pornographic depictions are pornographic models, who pose for still photographs, and pornographic actors or porn stars, who perform in pornographic films. If dramatic skills are not involved, a performer in a porn film may also be called a model.

Watching or distributing child pornography is illegal in India, but watching adult pornography is not illegal. But the Narendra Modi government is struggling.     

Porn in the root of society's problems. Pornography has the ability to rewire people's brains and change the way they think and treat others, especially women. Most sexual addictions and cases of harassment can be traced back to pornography addiction. 

Pornography has become so easily accessible that children 10 yrs old and under are discovering it everyday. If pornography were banner, there should be a huge drop in sexual crimes, a greater respect for women and there bodies in the media, purer minds in our children, and overall, a more positive, socially correct world for everyone.  

Many people get addicted to porn, porn addiction leads to:

• Less Sexual motivation 
• Erectile dysfunction 
• Ruins relationships 
• Causes self esteem issues 

Porn can also make you lazy and weak. It is prove that porn takes away reality and brain washes viewers with fantasy. This means that when somebody comes to approach the opposite gender they expect more than the reality. Porn stars are fakes they pay to have implants and cosmetic surgery to get on the screens. Many people especially men feel like it is odd for them not to watch porn as it has become such a big part of society but really not watching porn makes you more of a person.

Face it, "porn" is "pointless". Everybody can get pleasure if they seek it in the right way. Sex and sexual acts should be meaningful, porn is just a fantasy. Reality is better right? Porn isn't the way forwards and it should be banned to break people's bad habits before it gets worse.

                                                                                                    BY AKSHITA DHARIWAL

                                                                                           MEMBER(TEAM EPSILON)

AGE NO BAR

Alcohol law in India is a subject of state list under seventh schedule of the constitution of India. Thus, no uniformity of law across the nation. Liquor consumption is banned in the states of Gujarat, Manipur, Mizoram, Kerala, Nagaland and the union territory of Lakshadweep.

Drinking age in Delhi and other states like Maharashtra and Punjab has always been a subject of great controversy. People and the government have often argued about the justification of this limit at 25. There have been myriads of arguments by the supporters of this limitation. One of the major reasons is that the youth is not mature enough to drink responsibly. After drinking they indulge in rash driving and other miscreant activities.  The strongest counter argument posed against this is that If a person can be mature enough to vote, get married, have consensual sex, join Indian army and serve the nation at the age of 18 and 21, then why not responsible enough to drink? Many have pointed out that, in a certain way it is restricting our freedom of choice. To drink, not to drink and when to drink is an absolutely personal choice and government interference is not required here.

In states like Goa, West Bengal, Andhra Pradesh and Assam, where the age bar is set low, there has been no concrete evidence that people who have been drinking since a younger age grow up to be irresponsible citizens or have harmed the culture of the state, or that there have been any ill effects on their mental and physical growth.

Prithiviraj Chavan, ex-CM of Maharashtra said that, “The age limit is everywhere. We debated the issue because we faced a question whether we should discourage or encourage [drinking] culture in our state.”, when the age bar was increased in the state. On reacting to the same, Bollywood actor Imran khan said, "I am really disturbed by the state's perception that the youth of today are a bunch of idiots. I am working with my legal team and plan to draft a petition."

What also needs to be highlighted is that there has been no strict and proper implementation of these laws. There is no check of identity at bars and other places serving and selling liquor. Anyone and everyone can easily manage to get some. Thus, ultimately there is no relevance of having set the bar so high! This is the real problem. Setting a bar is not going to help. What is required is to create awareness and impose some strict penalties on the wrong – doers.

The accompanying video is an attempt to accentuate the loopholes of the system and emphasizes upon what the youth thinks about this law!

- By SHREYA MEHRA

(Member Team Epsilon)

"SHE" - AN INVITATION TO RAPE

Yes," she" is no longer a woman, a lady, a girl, a mother, an aunt, a sister or a daughter, 'SHE' is an invitation to rape.

According to our Indian society, not dressing ''PROPERLY" is a call for rape. Banning certain kinds of clothing is not the answer to curb rape. A few politicians and Khap Panchayats view clothing as the reason behind rape and think that rape in most cases is consensual.But i am sorry to say my seniors, the rape is not a rape if it is consensual,this however you fail to realise.

The male gender is carefully protected and siphoned off any responsibility of their action. Questioning the clothing of a woman is an easy and clever way to put the blame of rape on woman rather than oneself.

If clothing is the real issue then how is the rampant rape record of infants justified in the country. More than 50% of the children in the country have faced sexual abuse of some form. Here i put forward a question to all those people in the society who consider dressing as the reason for rape, what kind of defect you find in a child's dressing? where is the sensuality hidden? how do you get aroused by a kid?

Should we start asking our kids to wear so called cultural and traditional wraps which in our society's view provides us a guaranteed assurance that our kids will not be raped. If these people are showing narrow minded resistance to change and saying that changing towards western culture will destroy the concept of Indian culture then why should not we go back to the time when we had nothing just few leaves to cover our body. When for our ancestors covering private parts was just enough then why not for us.

This still is not the solution to rape neither clothing is an incitement of rape. Plenty of assaulted women are not dressed sexily, including women draped in head to toe abayas ( burqas). Interestingly, veiled women are  blamed too:"he must have seen a bit of her ankle, wrist, hair, neck.... who could resist!.

Rapists who misread  cues believes the following:
Men are naturally assertive and women are naturally passive. There are Good Girls and "BAD GIRLS'
"BAD GIRLS" secretly wants sex but cannot admit it, so they trick men into forcing sex, which results in rape. How do these BAD GIRLS sends signals, by doing things like smiling at them or making eye contact to them or by showing a little leg or cleavage, so these men may see a low cut blouse as a "RAPE ME" signal. But while they also see a smile or eye contact as a sexual COME ON ,women are only blamed for the dress. Have you ever heard anyone saying "never look at man" or smile at a man, he may rape you!"

If the society thinks dressing modestly will protect women then i'm sorry but it won't. Most rapists do not care about "cues" and ladies just in case if you run into those who do, you better not look at them or smile at any man either just to be safe.

Should we really have to live this way? or should men choose not to rape?

The number of assaults will not go down if women make sure to cover up. Rapists will rape and will definetly find something to blame other than himself. And still its the WOMEN"S FAULT.

If the officials are of the opinion that dressing alone is the factor that screams "RAPE ME", they are justifying the offender and the crime is no longer the crime. We need to wake up and realise that for a criminal there is no limit, whether it is a 80 year old women who is alone, 18 year college going girl, a 35 year old married woman or a 4 year kid playing on the road or studying in the school.

But still its our fault. Watch the above provided video my ladies because its "YOUR FAULT".


                                                                                                                  BY- HEENA YADAV
                                                                                                                          MEMBER
                                                                                                                          TEAM EPSILON

To 'Live-in or not to Live-in', that is the question !

                https://www.youtube.com/watch?v=XO_ejlAXc4M&feature=youtu.be

"Shaadi is dal chawal for pachaas saal till you die ... arre life mein thoda bahut keema pav, tangdi kabab, hakka noodle bhi hona chahiye nah?!"

This popular dialogue from the movie Yeh Jawaani Hai Deewani probably defines the status of Live-in Relationships in India very aptly, at least from the point of view of our so-called progressive society ! 

The concept of marriage has been given the highest pedestal in the Indian society since time immemorial. And as our Bollywood movies also highly recommend that- 'Ladka aur ladki sirf achhe dost nahi ho sakte', we only tend to subjugate a man and a women's connection with marriage.

In a society that looks down upon Love marriages, talking about a labelled western concept of that of Live-in relationships might appear to be a foolish thought. However, Live-in is slowly but gradually gaining the much needed attention in the Indian scenario, where the parents teach us that talking to a stranger is dangerous, but when it comes to marriage, a stranger is the best suited 'arranged' match for us! Hypocrisy at its best !

While making this video, the most shocking revelation that came in front of me was people's knowledge about the legal status of Live-In Relationships in India. Most people confuse illegality and immorality of this less understood concept.

Live- In relationships are very much legal in india, for all those who don't know! Protection of Women from Domestic Violence Act 2005 recognises “relationship in the nature of marriage” and protects female partners from domestic violence. Such partners can claim monetary and other reliefs under the Act. Cohabitation or live-in relationships in India though not illegal, is considered socially and morally improper.

After the Delhi High Court judgement in 2010, The Supreme Court in the case of D. Velusamy v.D. Patchaiammal held that, a ‘relationship in the nature of marriage’ under the 2005 Act must also fulfil the following criteria:

(a) The couple must hold themselves out to society as being akin to spouses.

(b) They must be of legal age to marry.

(c) They must be otherwise qualified to enter into a legal marriage, including being unmarried.

(d) They must have voluntarily cohabited and held themselves out to the world as being akin to spouses for a significant period of time, and in addition the parties must have lived together in a ‘shared household’ as defined in Section 2(s) of the Act. 

Merely spending weekends together or a one-night stand would not make it a ‘domestic relationship’. It also held that if a man has a ‘keep’ whom he maintains financially and uses mainly for sexual purpose and/or as a servant it would not, in our opinion, be a relationship in the nature of marriage’.

Quick conceptual notes:

1. There is no proper definition of Live-in relationships in India as it is an evolving concept and the society disregards it.

2. The definition of a Live-in couple too is ambiguous in nature and hasn't been legally defined in a proper manner.

3. No Indian law defines the moral, ethical, economic or any other responsibility of a live-in couple which further adds to the problem in cases of fallout of a live-in couple and the resulting dispute. 

4. The rights of a woman in a live-in relationship has been an unexplored territory. 

5. The rights of the child born from a live-in relationship is another slippery slope. It not only raises moral questions about the acceptance of the child by the society but also raises the debate about the child's upbringing in an environment that is considered to be not-so-conducive by our society since his/her parents aren't married. 

As a citizen, i tried to bring this issue to my reader's notice! I would be delighted to see your response to both my video and my thoughts ! 

By-Riya Chhibber

Member

  Group- Epsilon 

WATCH THIS BEFORE "THEY" BAN IT TOO...!!

https://www.youtube.com/watch?v=JfGkCPAWaic



https://www.youtube.com/watch?v=42os-Y4XPcQ

Voltaire had said,"I disapprove of what you say, but I will defend to death your right to say it!" Non deniably the human race has evolved since Voltaire's time in the 18th Century. One cannot deny the fact that humans have been the initiators of several revolutions, ranging from the Renaissance to the Green Revolution and the present Age Of Information. As Humans are the accumulators and the disseminators of knowledge, with changing times their needs also change. The 'issues' which were non debatable or concerned only a few, centuries ago might become the 'ideologies' of the individuals in the subsequent generations.

Thus considering the above mentioned factors, one realises that debates and dicussions are vital for the society, just like food, shelter and water. These discussions need encouragement and valid inputs from the Government, which is an elected representative by,of and for the people in a democracy. More over in a country like India where openness to new ideas and cultures is in a backlog, the Government should act as the backbone for these discussions to stand strong.

Alas! the Government in India has resorted to a makeshift ideology of "BANNING" things, not realising that it doesn't end the root problems plaguing the nation. The Government of India has imposed ban on n number of things and is not something that has started in the recent times. 

One can even consider the idea of banning if deemed justified, but the bans imposed in the recent times or before have never had a strong justification besides just an escapist mentality and the want to remain in power on the part of the Political Party in power. The banning list of the Government shows its never ending attempt to protect the society from the existing discrepancies(both of the system and the society itself). In the past one week 6 things were banned in India without any discussion on public forum and without considering the views of the majority. Some of the bans imposd by the Indian Government include- banning Fifty Shades Of Grey( apparently its against Indian Culture), The Satanic Verses by Salman Rushdie, India's Daughter (some politicians feel that it has been made to defame India and over emphasise India's faults...well someone's got to tell them that if there is nothing to point at and fuss over, no one will), AIB Knockout, Beef ban in Maharashtra etc etc....

Democracy in India is slowly drifting away from practicality towards an illusion of its existence.If everyone stops posing the question as to what is happening in our society, Democracy will end up as a theoretical concept for our future generations to study.

This video is an attempt to showcase that 'healthy discussion' is an efficient alternative to banning haphazardly, which has been and is a popular belief amongst the Government officials...!

                     
-SURBHI KAK


(TEAM EPSILON)



बहस मगर प्यार से!

कौन कहता है जंग सिर्फ हथियारों से हि होती है ??

We present to you -

"बहस की आंख - The Argumentative Indian"

बहस मगर प्यार से!

Siblings debate over the best flavour of the chocolate. Generations debate over the arising differences. Politicians debate in the Parliament. Arnab debates in the Newshour. 

Hard to do away with these debates and behesbaazi !

Stay tuned to this place to explore some debates that spice up our lives. 

 - By Shreya Mehra

(Member Team Epsilon)

Adios

The time has come when we bid you all goodbye.

Trust me,we don't want to.

SOURCE:https://www.tumblr.com/tagged/re%3A-just-let-me-go

But we,sadly, have to!

We hope you had fun with us in exploring the world of advertisement.

Cause we sure did!

Pen,paper,the warm glow of our laptop and your love and comments was our heaven redefined!

SOURCE:http://www.buzzfeed.com/mayaharrington/20-signs-that-youre-a-writer-cywm#.fjAEvX8ZM

We looked into products with great advertisement legacies,ads that tickle your funny bone,ads that made you think,ads that embarrass us when watched with our parents ,ads that left us disappointed, ads that striked an emotional chord and many more.

We just hope that our attempt to explore and decipher the ads we see every day but forget was somewhere successful and the next time when you see an ad,you'll actually notice it!

So,I would bid adios now on behalf of my whole team!

Here's to the fun journey that was this blog and we secretly hope that we made it difficult for others to match up!

NAMASTE!

&

CHEERS!

SOURCE:http://www.elatadexico.org/2015/01/links-de-quinta-285.html

-By Aadya Dua on behalf of the whole team

LAKME:A BRAND FOR INDIAN WOMEN

 

Lakmé is an Indian brand of cosmetics currently, owned by Hindustan Unilever. Lakme India started as a 100% subsidiary of Tata Oil Mills Company (TOMCO), part of the Tata Group; it was named after the French opera Lakmé, which itself is the French form of Lakshmi, the goddess of wealth, also renowned for her beauty.


 Indian cosmetic brand of Lakme was started in 1952, famously because the then Prime Minister, Jawaharlal Nehru, was concerned that Indian women were spending precious foreign exchange on beauty products, and personally requested JRD Tata to manufacture them in India. Simone Tata joined the company as director, and went on to become its chairman.
 In 1996 Tata sold off their stakes in Lakme to HLL, for Rs 200 Crore(45 million US$), and went on to create Trent and Westside. Even today, when most multinational beauty products are available in India, Lakme still occupies a special place in the hearts of Indian women.

Lakme also started its new business in the beauty industry by setting up Lakme Beauty Salons all over India. Now HUL (Hindustan Unilever Limited) has about 110 salons all over India providing beauty services.
  In 2014 however, Lakme was ranked 36th among India's most trusted brands according to the Brand Trust Report 2014, a study conducted by Trust Research Advisory, a brand analytics company. The company is the title sponsor for Lakme Fashion Week (LFW) a bi-annual fashion event which takes place in Mumbai


                                                                                                                By Shivani Phaugat.

MODI-MASS MEDIA, PARTNERS FOR SUCCESS

BJPs sweep in the Lok Sabha elections with the biggest victory in 30 years have delivered the party to form government.

source: http://www.campaignindia.in/Video/385809,elections-are-won-by-karya-kartas-not-ad-campaigns-piyush-pandey.aspx

These slogans during the lok sabha elections were making huge rounds. Unforgettable slogans and so appealing in every sense to vote for the party.

Well, what made these slogans so appealing ? For that i would say, the portraying of Modi Ji's  vision by their advertising team in every campaign ad in such a way that party's motives were clear to the people from the beginning of the campaign.

Yes you read it right, ADVERTISING TEAM. 

BJPs lok sabha win is no more a new affair but don't you think that what made Modi Ji's election campaign so special. Their ads. 

Why no other party's visions did not make so much hype ? 

Well this is something i am trying to make you think.

To some extent you have to accept that party's advertising team did not let any stone unturned to take over people's heart and mind with a clear, hopeful and positive advertising by keeping Modi at the centre of the campaign. 

 

source: https://www.youtube.com/watch?v=07AJhQHob_M

You must have seen this ad several times on your television.

How creatively the team has target CORRUPTION, INFLATION, WOMEN SAFETY, LACK OF ELECTRICITY in several parts of the country along with EMPLOYMENT.

What a mass appeal ? They gave a wake up call to almost every sect of the country from women to youth and rural areas. And simply asking for vote by referring "JANTA" maaf nahi karegi.

This is how people believe in party. 

source: http://www.google.co.in/imgres?imgurl=http://images.indianexpress.com/2015/02/bjp_ads.jpg&imgrefurl=http://indianexpress.com/article/cities/delhi/aap-slams-bjp-for-front-page-newspaper-ads-on-listing-achievements/&h=422&w=759&tbnid=7iTKXvAY3C0JTM:&zoom=1&docid=5tShJHz4i2uxYM&hl=en&ei=ZP_7VInDLdCjugSbjoDQAg&tbm=isch&ved=0CBsQMygAMAA

Print ads. How can they be left ? Another most important mass medium covered by Soho Square, Ogilvy and Mather, and media buying agency Madison World.

You could not find any newspaper around the country without Modi's complete page advertisement.

Even if somebody did not want to support BJP was forced to look at their party manifesto. 

"Love them or hate them but  you could not ignore them"

source:https://www.youtube.com/watch?v=ydCSq1fC5Ok

I think this was one of the most appropriate way of catching people's vote. Targeting the deeds of Congress; party in power during that time and promising to devote himself to the Country.

Hitting at the emotional chord of every Indian with powerful music in the background and using the best lyrics.

Basically BJPs campaign reached almost every nook of the country in the form of board hoardings, newspaper ads, television commercials, radio commercials or the rallies. Mass media was appropriately used by the advertising team.

Modi's vision and team's creativity formed a perfect combination to win hearts of people.

MASS MEDIA CAN MOVE MOUNTAINS , THESE WERE JUST LOK SABHA ELECTIONS !

;)