Wednesday, 4 March 2015

COMMUNICATIONS BREAK BARRIERS:AIRTEL

COMMUNICATIONS BREAK BARRIERS:AIRTEL

 At Indo-Pak border  two boys, separated by border fences. One of them asks another one to kick a football and they end up crawling under the fences and start playing football together. Not even International boundaries can keep us apart as long as we communicate with each other.    The film has been created by Rediffusion DY&R.
The social message given here is that even prolonged  international disputes can be resolved by the simple act of communication. This Indian ad of Airtel leaves an impact on the audiences mind, hopes for a behavioral  change  between people.





                                                                                                         By Shivani Phaugat

No comments:

Post a Comment