!!CHIPKALE FEVICOL SE!!

"ZOR LAGA K HAIYSHA", "JOINT FAMILY","PAKDE  REHNA CHORNA NAHI", 

                "MOCHWALI" AND "FEVICOL KA JOD HAI TOOTEGA  NAHI".

Yes ,yes ,you got me right we are talking about one of the largest selling adhesive brand in Asia.

FEVICOL is a brand of adhesive owned by the Indian Company Pidilite. Fevicol is not an ordinary

brand of adhesives, I think Fevicol has great popularity not only in the world of adhesives but 

also in our BOLYWOOD ,"fevicol" is commonly used as a metaphor for strong bonding or 

stubborn stickiness, with great instance a Bollywood movies , topical jokes and mundane conversation. "FEVICOL SE" the very famous song from the film Dabangg 2 .

                               source:http://photos.filmibeat.com/ph- big/2012/11/dabangg-2-fevicol-se-item-song-      still_13541821363.jpg

    

  Fevicol has some of the most catchy and humorous advertisements and phrases like "DAM LAGA  KE HAISHA" even a movie has taken up this catchy title for their film, the title suits it the most  because the genre of the film is "comedy".

 source:http://photos.filmibeat.com/ph-big/2012/11/dabangg-2-fevicol-se-item-song-still_13541821363.jpg

"FEVICOL KA MAZBOOT JOD HAI TOOTEGA NAHI" see i mean really these tag lines are so

 so catchy and we do use them in our everyday conversations and the best tagline is which says "FEVICOL AISA JOD LAGAYE YUMRAJ BHI TOD NA PAYE" 

 So,as our theme is funny ads ,we have chosen fevicol ads because we really think that fevicol ads  are hilarious and catchy .While going through the ads of fevicol I particularly noticed that the  fevicol ads theme and idea have been brilliantly blended in all the ads and have been woven in a funny yet an effective  way of presenting the ad.The idea of all the fevicol adverts is very simple and straightforward.

One of the audience favourite ad out of all the fevicol ads is the "FEVICOL EGG AD'  in which a person tries to break an egg but he is not able to break it because.......you have to watch the ad to know the punch part. 

source:https://www.youtube.com/watch?v=lC5EhJl1wFE

There are so many ads that  audience really enjoys ,I wish I could write about all of them . Another funny fevicol ad is the "MOCHWALI AD" Oh My God!! seriously I was laughing through out the video of the ad because it has been shown with such creativity and humour.  

source:https://www.youtube.com/watch?v=8fl553xZ-mc

Be it the "PAKDE REHNA " ad which has carpenters working in their shop while a movie is 

 playing on the the T.V  showing a couple hanging perilously from a rope, with a can of fevicol kept on the top of the T.V , an amused carpenter looks at the can and then at the couple , while the heroine keeps yelling "PAKDE REHNA , CHORNA NAHI" as the carpenter picks up the can , the couple falls down! 

Source: https://www.youtube.com/watch?v=KX5Zg2FbgLs

The best part about fevicol ads are that they are not monotonous like other ads they always come up with something unique and funny.The strategy behind always making fevicol ads funny is that to make it standout from the other predictive ads and to leave a lasting effect.

"FEVICOL AISA JOD LAGAYE ACHE SE ACHA NA TOD PAYE " ,its an old ad but we still remember seeing this ad , the god of death (yamraj) is trying to pull out life from a person who ordained time has come, but is unable to do so ,because the body is lying next ta a tin of fevicol !!Isn't it funny!!

Another high lighting point of fevicol ads is that it has underlined the time and again theaxiom in advertising , which says that the core theme and idea should remain intact as the adverts grow with time.

source:https://www.youtube.com/watch?v=-0janN20ATI

So, here I would sign out from the fevicol world of funny ads....AAAHH!!!..the fevicol is not letting me go..the word fevicol itself is so binding:P!! AHAHAHAHA!...JUST KIDDING:)

By:Tayyaba Rais