KHUSHION KA SHUBH AARAMBH

In India, chocolate means Cadbury chocolates. Cadbury has 70% of India’s market share when it comes to sweet and confectionery and therefore in some ways monopolised the Indian market. Its great success is not only because of its premium quality products and wide range but also due to its memorable advertisement campaigns. Its advertisement has managed to strike a chord with its audience, well, most of the time. Through this little piece, we salute the long lineage of Cadbury’s fantastic advertisement by the agency Ogilvy & Mather and study what makes them click.

  One of its most iconic ads or rather one of the most iconic Indian ads of all times is also one of its first. It came out in the early 90s-1993 to be exact and is still etched in people’s mind. 

Yes, you got me right! I am talking about the Cadbury girl dancing on the cricket field after her lover completes his century. I would ask you all to watch this ad (provided to your left) and I am sure it’ll bring a smile to your face and will give you “The Real Taste of Life”.

This ad has an evergreen appeal to it and combines all elements that we Indians get high on: cricket, young love, good-looking people and melodious music and of course dodging the police. In the ad, we rejoice the fact that the batsman completed his century, watch in complete awe as the girl dances rather unabashedly on the cricket field celebrating her boyfriend’s century and we believe in the motto that there’s something special in all of us.An interesting aspect of this ad is that it weaves the product into the storyline and doesn’t brazenly shove the product in the audience’s face and promotes it subtly by showing positive emotions and feelings integrated in and around it.

                                                                                                                  

In the year 2003, Cadbury found itself in the eye of the storm when few instances of worms in Dairy Milk Bars were reported in Madhya Pradesh and served as major damage to Cadbury’s otherwise pristine image and premium quality.
Cadbury roped in superstar Amitabh Bachchan to ensure people of its quality and he did just that! Amitabh Bachchan put his personal equity in line for the product and delivered a powerful message and assured the citizens of India in a minute-long advertisement of Cadbury's quality standards and safety. This worked laurels for Cadbury and it soon got its market standing back all thanks to strong and bankable Amitabh Bachchan
who inspired trust for Cadbury in the hearts of people again.
You can watch his testimonial for Cadbury                         SOURCE: Kalp Desai's Youtube Channel
in the video provided to your right.                                   

 This lead to a long-standing relation between Amitabh Bachchan and Cadbury with loads of successful campaigns like “Pappu pass ho gaya” ,”Shubh Aarambh” and Kuch meetha ho jaye” .All these campaigns were focussed on replacing Cadbury Dairy Milk in place of Traditional Indian sweets and their importance in Indian households especially when celebrating a happy event. Slowly and slowly, the transition took place from Traditional Indian Sweets to Cadbury products being exchanged on festivals especially Diwali.

SOURCE:Campaign India

Cadbury has continued its legacy of great advertisement with the “Shubh Aarambh” ads especially the boy and girl in the bus stand, Bourneville’s Not-so-sweet ads, Cadbury Glow advertisement featuring Aditi Rao Hydari and Rajkumar Rao.

The latest ad called “Snow fight” (provided to your left) featuring Nimrat Kaur portrays the playful relationship between a couple and asks us to listen to our heart and to cherish and be grateful for our loved ones and to enjoy small moments and to let Cadbury be part of that happiness and thereby increase it.With picturesque snow clad mountains, Nimrat Kaur and evocative music and emotions-it makes for a stunning ad.  

                  SOURCE:Youtube

Cadbury has a long lineage of great advertisements with careful consideration of Indian ideology, clever screenplay and bankable brand ambassadors which stirs the emotions and imagination of its audiences and will hopefully continue to do so in the future as well!
                                                                 

                                                                                           -By Aadya Dua

7 Remixes You Should Be Listening To

We all know what’s popular in music right now. Billboard Top 100, Apple Top 100, Mirchi Top 20; we know what’s making the rounds in the music scene. Here, I bring to you some remixes of popular songs you might not have heard, but definitely should!

 I See Fire by Ed Sheeran(Kygo Remix)

A Walk On The Wild Side by Lou Reed(Blutch Edit)

Happy by Pharrell Williams(Neus Remix)

Vulnerable by Tinashe(Gold Fields Remix)

Dancin by Aaron Smith(Krono Remix)

   

     Animals by Maroon 5(Gryffin Remix) 

Single Ladies by Beyonce(Rico South Reggaeton Remix) 

Indian by Religion

In 1947, when India got freedom from British rule, the nation was established as a secular one. Constitution of India guarantees all its citizens the “Right to Freedom of Religion” as a fundamental right under Article 25. This means, that all citizens have the right to practice and promote their religion peacefully. Muslim, Sikh, Hindu, Christian, Buddhist, Jain, or a person from any other religion should practice his or her religion as long as he or she is not disturbing or harming the public in any way.

Open today’s newspaper, or yesterday’s, or day before yesterday’s  &  you will find a report on communal violence. Attacks on religious establishments, forceful conversions, massacres, riots, you name it and it has taken place in this country. The only question that comes to our mind is whatever happened to tolerance? Why can’t we accept the existence of religions other than ours? Why do we feel the need to establish superiority of our religion over others?

On his return from India, President Obama said, "Michelle and I returned from India — an incredible, beautiful country, full of magnificent diversity — but a place where, in past years, religious faiths of all types have, on occasion, been targeted by other peoples of faith, simply due to their heritage and their beliefs — acts of intolerance that would have shocked Gandhiji, the person who helped to liberate that nation." Perhaps, if Gandhiji had seen the state of our country today and the kind of violence that occurs almost every day in the name of religion, he would have been scandalized.

No religion propagates the idea of harming others, no religion asks its followers to do things that would spoil the peace and harmony of the society. All religions promote a way of living which helps in maintaining peace and leading a balanced and satisfied life. All other aspects of religion that are being communicated today which lead to violence are not God’s words, these are wrong interpretations being made by people who want to see their religion on the top, like it’s a competition.

As the youth of the nation, as the people who are going to shape the nation in the coming years, it is our responsibility to overcome these false interpretations. Read your scriptures, read about your religion and understand that any violence in the name of religion is not being ordered by God. It is being ordered by people who can’t see a society living in peace and happiness. It is our duty, to shape a better future for ourselves and for those who will come after us. It is our duty to ensure that these acts of intolerance stop and each individual living in this country is free to practice the religion of his choice. It is our duty to promote brotherhood. Because before being Hindus, Muslims, Christians, Sikhs, Jains or Buddhists, we are Indians and it is our responsibility to look out for each other, not harm each other. 

"The purpose of religion is to control yourself, not to criticise others" - Dalai Lama

Read more about communal violence issues in India in recent times:

1. Protest over Delhi Church Attacks
2. Church Vandalised in South Delhi
3. Over 600 cases of Communal Violence in UP
4. PM Modi on Religious Intolerance 

Talk about it, it's only sex.

Sex - it continues to be a taboo, something we can make jokes out of, something we can use to abuse each other. But when it comes to talking about it, we don't say a word.

In 2014, Durex took Ranveer Singh as their brand ambassador. Together they came up with an advertisement which was appreciated and enjoyed by the audiences. A few weeks later Durex and MTV joined hands and came up with Rex Talks, a platform which encouraged the youth of the country to talk about sex.

Watch Ranveer Singh talk about it:

Source: Durex India

It is time we acknowledge the fact that sex is normal. Everyone, everywhere, at some point, does it. Not talking about, treating it like it's a taboo, only leads us to form misconceptions about it. Talk to your friends, your parents, your siblings, don't live in the dark. It's only sex. 

Things everybody does, but doesn't talk about

Source: buzzfeed

US President Barack Obama’s video for healthcare topped the charts and made him the web’s new popular star. This video was viewed more than 18 MILLION TIMES on the first day it went online on Buzzfeed , which is an innovative social media platform.

This funny and contagious video was taken to connect to the youth through the internet. The purpose of the video was to encourage Americans to enroll themselves in the affordable healthcare plans. Recorded in the white house, the video has shown Obama preparing himself for an interview with a reporter, clowning around with a selfie stick and doing what everybody does secretly but doesn’t talk about.

http://www.buzzfeed.com/andrewgauthier/the-president-uses-a-selfie-stick#.yy9WrvAr3

New Week, New Theme.

Good Mooooooorning Readers! Welcome to a brand new week with Journo Diaries. Our classmates, so far, have taken you on an exciting journey exploring our beloved city of Delhi and across the glorious hundred years of Indian Cinema. This week, we bring to you yet another fun-filled theme called, “Viral Infection”. As students of Journalism, we are always in touch with what’s happening around the world and specially things that, like the Paper magazine said, “Break the internet”. So, this week we will be sharing with you things that spread like wildfire and what we think about them, and some things that didn’t do so, but should be.

This week’s contributors are:

Pallavi Khare
The words of prophets are written on subway walls. Ambivalence. 18. Bibliophile. Debater.

Gulmehar Dhillon
A wannabe traveler, and a music enthusiast. She believes, “the best is yet to come.”

Apoorva Sikka
A free spirited person, give her food and you’ll be friends forever. Words of wisdom: Always remember you are absolutely unique, just like everyone else.

Charu Bahal
An observer and thinker, she likes to have fun in every possible way. Full of opinions and believes in saying whatever she believes in. Eager to be read.

Nandika Pal 

She is passionate about reading, travelling and exploring things. Aspiring to be a fashion journalist, she wants to change the society’s myths and taboos. Watch out Vogue, she’s coming!

Vedvanti Kasture
She is a right brain thinker, a food enthusiast and poetic soul. Loves to capture a candid moment. She writes to express and tries to impress. “Hakuna Matata, cause we are not weird, we are limited edition”, is the philosophy she lives by.

Stay tuned because there are a lot of interesting posts coming up!

All the world wide web is a stage, and this is OUR show!